Yes. It is free to use and processes entered information in your browser.

Does using it guarantee rankings?

No. The output supports implementation and review, but search visibility depends on many technical, content and authority factors.

Does it store my input?

No. The tool does not save your entered content in the website database.

Developer ToolSEO Tool

Link Rel Attribute Generator

Create a correct HTML link and choose when sponsored, UGC or nofollow applies.

Safe HTML outputRel guidanceLive preview

Simple and private: Enter only the required details first. Processing happens in your browser and your input is not stored in our database.

Start here

Destination URLLink textLink relationship

Qualify paid and user-created links correctly

Search engines use link relationship values to understand why a link exists. Choose sponsored for compensated placements, ugc for user-created links, and nofollow when you prefer not to associate with a destination and a more specific value does not apply.

Keep natural editorial links simple

A normal, trusted editorial reference generally needs no special rel value. Do not add nofollow automatically to every external link, because useful web citations help readers verify information.

Security values are different

noopener and noreferrer relate to browser behavior and referrer information. They are not substitutes for sponsored or ugc, which describe the reason for a link.

Frequently asked questions

When should I use rel sponsored?+

Use sponsored for advertisements, paid placements, affiliate links and other compensated links.

What does rel ugc mean?+

UGC identifies links inside user-generated content such as comments and forum posts.

When is nofollow appropriate?+

Use nofollow when you do not want to associate your site with a linked page and another specific value does not apply.

Can rel values be combined?+

Yes. A link can use space-separated values such as sponsored nofollow or ugc nofollow.

Do normal editorial links need a rel value?+

Usually no. Helpful, naturally earned editorial links can remain ordinary crawlable links.

Why add noopener to a new-tab link?+

It prevents the opened page from controlling the original window in older browser contexts.

Does nofollow stop a page from being indexed?+

No. It applies to the link relationship and is not a reliable way to prevent indexing of the destination.

Are these attributes a ranking trick?+

No. They communicate link context and help implement responsible linking practices.

Developer newsletter

Stay ahead with new tools

Get practical developer guides, new tools, and workflow improvements without inbox noise.